Cash for Gold: Repeat One Million Times

As you are driving down the road the next time you run into town for a few groceries, take the time to make note of just how many billboards you see along the road. These signs may be advertising cash for gold, or maybe they are just motivational phrases that make you want to be a better person. Do they actually work, though? If you see a sign that tells you to go to a specific hospital, you probably won’t remember that in a crisis situation. The ambulance will probably take you to the closest available hospital. If you see a sign that begs you to donate to a specific charity, are you going to pull the car over and find a way to give them your hard-earned money? Probably not. However, the next time someone asks you to donate your leftover change at the grocery store, you may just be more inclined to do so.

Advertising and marketing is all about getting in the heads of consumers. They may not expect you to drop everything and immediately buy their product or service, but they have put the idea there. This idea will slowly materialize into a plan of action that will hopefully involve the use of their services or products. This specific type of advertising is called content marketing and is greatly successful, but does not provide immediate results.